Greece Launches Tag Greece Initiative to Promote Gastronomy and Agritourism
The Greek Ministry of Tourism has unveiled Tag Greece, a national initiative connecting travellers with local products, wineries, and culinary routes.
- Ministry of Tourism launches Tag Greece to highlight local cuisine and agritourism.
- A dedicated website and interactive map will guide visitors to producers and routes.
- The initiative aims to promote year-round travel and spread tourism across regions.
If you are planning a trip to Greece, keep an eye out for the upcoming interactive map on the official tourism website. It will help you discover local wineries, olive mills, and artisan food producers, adding authentic culinary experiences to your standard itinerary.
What is the Tag Greece Initiative
The Greek Ministry of Tourism has presented Tag Greece, a new national initiative designed to give Greek food and agritourism a strong and recognisable identity. The name stands for Tradition, Agrotourism and Gastronomy, with the main goal of offering travellers more reasons to visit different destinations across the country all year round.
Tourism Minister Olga Kefalogianni introduced the plan, which brings each region's flavours, local products, producers, and traditions into a unified national framework. Funded through a Ministry of Tourism project backed by the Recovery and Resilience Facility, the initiative features broad advertising campaigns across television, radio, social media, and travel fairs.
Interactive Map and Culinary Routes
The core tool of Tag Greece will be a dedicated website featuring an interactive digital map. Connected to the redesigned national tourism website, the map will display businesses, producers, and gastronomic routes.
When the platform goes live, visitors will be able to search for regional options, pick specific routes, and choose local businesses to visit. Alongside the map, the Come Closer campaign invites international travellers and locals alike to discover Greece through its nature, farmland, local produce, and hospitality, while strengthening the network among agritourism operators.
Supporting Local Businesses and Wine Tourism
The initiative builds on Greece's established legal frameworks for wine and agritourism, including quality labels for visitable wineries, breweries, cheese dairies, and olive mills. By connecting these activities with tourism, the strategy seeks to widen markets for local products, strengthen small businesses, and create sustainable jobs in regional communities.
Kefalogianni noted that the initiative forms part of a broader strategy to spread tourism more evenly both between regions and across the seasons, offering visitors deeper connections with local culture and traditions.
FAQ
What is Tag Greece? It is a new Ministry of Tourism initiative designed to promote Greek gastronomy, agritourism, and local traditions under a unified national framework.
How can travellers use the new platform? Visitors will be able to use a dedicated website and interactive digital map to search for local producers, wineries, food businesses, and gastronomic routes across Greece.
When will the digital map be available? The initiative was presented by the Tourism Ministry, with advertising and rollout currently underway across public spaces, media, and digital channels.
