Santorini and Mykonos Expand Tourism Experiences
The Greek National Tourism Organisation is rolling out a new strategy in Santorini and Mykonos to offer visitors diverse experiences beyond traditional sights.
- A joint tourism forum takes place in Santorini and Mykonos.
- Focus shifts to gastronomy, wine, nature, and culture.
- New partnerships include the Michelin Guide and digital campaigns.
For Israeli travellers heading to the islands, this shift opens up rich cultural and culinary options during the shoulder seasons. It is recommended to explore local activities and check for extended flight availability outside peak months.
A New Vision for Iconic Islands
The Greek National Tourism Organisation is advancing a comprehensive initiative to enrich the tourism offerings in Santorini and Mykonos. As part of the 2026 tourism forum, officials and international travel experts are reviewing current travel trends across key markets.
The core message focuses on presenting visitors with a broader range of activities, moving past standard sightseeing to highlight local wine, gastronomy, nature, and wellness. Authorities aim to showcase high-quality services that match the evolving expectations of international travellers.
Enhancing the Visitor Journey
Efforts to elevate the local profile include expanding the partnership with the Michelin Guide, which is set to feature Santorini on its international culinary map. Local authorities are also launching digital video campaigns to capture authentic moments and experiential travel opportunities.
By encouraging travel outside the peak summer months of July and August, the strategy seeks to extend the tourism season while dispersing visitor interest into immersive cultural and active pursuits.
